Brands with an individual identity and a common goal: mobility. For everyone, all over the world. Each brand operates as an independent entity on the market. The product spectrum ranges from motorcycles to low-consumption small cars and luxury vehicles. In the commercial vehicle sector, the products include ranges from pick-ups, buses, and heavy trucks.
So let’s take a look…..
“Sheer Driving Pleasure”
BMW is the abbreviation for the Bavarian motor vehicle company called Bayerische Motoren Werke AG. BMW currently produces automobiles and motorcycles and produced aircraft engines until 1945.
The company was founded in 1916 and is headquartered in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa and the United States. In 2015, BMW was the world’s twelfth largest producer of motor vehicles, with 2,279,503 vehicles produced. The company is 50% owned by a public float and is a component of the Euro Stoxx 50 stock market index.BMW was established as a business entity following a restructuring of the Rapp Motorenwerke aircraft manufacturing firm in 1912 named Aerowerke Gustav Otto. After the end of World War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty.
The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixie, based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.
“The best or nothing”`
Mercedes-Benz is a global automobile manufacturer and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and trucks. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz.
Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and Karl Benz’s 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.
“Truth in Engineering”
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, going back to the early 20th century and the initial enterprises founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when the Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolizes the amalgamation of Audi with DKW, Horch, and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
“Follow your ears”
Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury supercars, sports cars, and SUVs based in Sant’Agata Bolognese, Italy. The company is owned by the Volkswagen Group through its subsidiary Audi.
Ferruccio Lamborghini, an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with established marques, including Ferrari. The company gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm’s ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V’Power Corporation in 1994. In 1998, Mycom Setdco and V’Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group’s Audi division.
Lamborghini produces sports cars and V12 engines for offshore powerboat racing. Lamborghini currently produces the V12-powered Aventador and the V10-powered Huracán.
“We are the competition”
Ferrari N.V. is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo’s race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company’s inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed.
In 2014, Ferrari was rated the world’s most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for US$38.1 million to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50 percent of Ferrari in 1969 and expanded its stake to 90 percent in 1988. In October 2014 Fiat Chrysler Automobiles announced its intentions to separate Ferrari S.p.A. from FCA; as of the announcement, FCA owned 90 percent of Ferrari. The separation began in October 2015 with a restructuring that established Ferrari N.V. (a company incorporated in the Netherlands) as the new holding company of the Ferrari group and the subsequent sale by FCA of 10 percent of the shares in an IPO and concurrent listing of common shares on the New York Stock Exchange.
The 1984 Ferrari 288 GTO may be considered the first in the line of Ferrari supercars, which extends to the recent LaFerrari model.
“There is no substitute”
Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche’s current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan, and Cayenne.
Porsche has a record 19 outright wins at the 24 Hours of Le Mans. Porsche is currently the world’s largest race car manufacturer. In 2006, Porsche built 195 race cars for various international motorsports events. In 2007, Porsche is expected to construct no fewer than 275 dedicated race cars (7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles).
Porsche AG has a 29% share in German engineering and design consultancy Bertrandt AG and 81.8% of Mieschke Hofmann und Partner. Wholly owned subsidiaries of Porsche AG include Porsche Consulting GmbH.
The Ford Motor Company (commonly referred to simply as “Ford”) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past, it has also produced tractors and automotive components. Ford owns an 8% stake in Aston Martin of the United Kingdom, and a 49% stake in Jiangling of China. It also has a number of joint-ventures, one in China (Changan ford), one in Taiwan (Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership (but a majority of the voting power).
Ford Motor Company sells a broad range of automobiles under the Ford marque worldwide, and an additional range of luxury automobiles under the Lincoln marque in the United States. The company has sold vehicles under a number of other marques during its history. The Mercury brand was introduced by Ford in 1939, continuing in production until 2011 when poor sales led to its discontinuation.
“All About the Drive”
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014, Toyota’s corporate structure consisted of 338,875 employees worldwide and, as of October 2016, was the ninth-largest company in the world by revenue. As of 2016, Toyota is the world’s largest automotive manufacturer. Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012 when it also reported the production of its 200-millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked SoftBank) and by revenue.
The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and its first passenger car in 1936, the Toyota AA. Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also holds a 16.66% stake in Subaru Corporation, a 5.9% stake in Isuzu, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several “nonautomotive” companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Toyota is the world’s market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe.
Volkswagen shortened to VW, is a German automaker founded on May 28, 1937, by the German Labour Front and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016.
Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles for local markets. In addition to plants in Germany, Volkswagen has manufacturing or assembly facilities in Mexico, the US, Slovakia, China, India, Indonesia, Russia, Malaysia, Brazil, Argentina, Portugal, Spain, Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global 2000. Volkswagen is setting up a new factory in West Java, Indonesia, which started construction in mid-2013, The investment into the new plant, which will produce large transporters and multivans, is valued at $140 million.
“Find New Roads”
Chevrolet colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911, as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim”a car for every purse and purpose,” would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign. In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.